Humanrace Sičhona – adidas
Pharrell and adidas unveil the latest colorway of the Humanrace Sičhona in Black. Stemming from Pharrell Williams’ long-standing relationship with the Friends of Dakota tribe, with the blessing of his Dakota friends, the silhouette’s name, Sičhona, is deeply emotive and borrows from the Indigenous phrase for “connecting to the earth” – the Dakota way of saying “Barefoot”.
This limited-edition colorway will be shipped with an exclusive printed Zine, celebrating the Dakota land and its people.
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