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| Name: |
Maggie |
| Biography URL: |
http://www.humanrace.com/biography/maggiebarr
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| Tags: |
children spin marketing fundraising fundraiser events |
| Description: |
| Hi there! I am a marketing consultant that specializes in helping small businesses and non-profits with marketing and fundraising campaigns. I love working with organizations focused on helping underprivileged children and families. Groups I've worked with so far are the Special Parents Information Network (SPIN), Empowerment Today, and Easter Seals. I also have many years of experience planning promotional and fundraisng events. Please let me know if you have a project you would like to collaborate on! |
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 Now more than ever non-profit organizations need to figure out new, more modern fundraising models if they want to compete in today's world of virtual marketing and "social networking". Everytime I talk to a non-profit about their marketing and fundraising strategies, I hear about new communication models they are trying to figure out:
- What is "social networking", and do we need to do that?
- What is a "blog"? Do we need one of those too?
- What are "Facebook" and "LinkedIn", and how can we leverage those?
- How can we drive awareness of our local events using online tools?
- How can we do "virtual fundraising"?
- How much will a virtual fundraising campaign cost?
The answers to these questions will vary based on the type of organization, staff size, funding requirements, and availability of computer resources. Often times their are low-cost partnership opportunities that will have a big impact in the virtual world, for example.
To keep up with the pace of competitors and partners, all non-profits should spend a few days each quarter reviewing their top opportuntiies, challenges, and on-going strategies with these virtual resources in mind. While time-consuming, these planning workshops are absolutely necessary to ensure the non-profit's existing activites and program are properly alligned with changing funding, marketing, and client-communication requirements.
For more tips on non-profit marketing and communications in the virtual world visit: http://www.nonprofitmarketingguide.com/resources.
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